Party Smart CD. A drug & alcohol awareness mashup
The idea for the C.D was borne from a huge catalogue of mp3 files recorded on our radio show and a vast amount of pre-used interviews that we wanted to recycle. We had previously been charmed by the sounds of harm reduction interviews played over break beats so the idea stuck and gathered momentum. Content and samples on the C.D came from a broad range of the clubbing/party crowd, including the added element of targeting key opinion holders within the scene. The sampled interviews were recorded at clubs and parties or on our weekly Party Smart radio show.
The mixed C.D is a distinctly new and desirable format which is attractively packaged and distributed at events free of charge. The project has helped to facilitate peer inspired harm reduction and increase the collective knowledge within the scene; by promoting open communication and healthy attitudes in a realistic manner.
INTRA produced: Party Smart - a funky electro mash up C.D. It contains spliced up interviews regarding party-goers experiences with clubs, alcohol and drugs. These are edited and cut into the music as samples and sound bytes.
We surveyed seventy people from our target demographic and asked them if they liked the concept, if they liked this cd more than a leaflet, discussing his with friends
Party people, potential drug party users
This intervention is based on the theoretical model of peer support.Many studies have documented that once people have begun using drugs they gain most information about the harms and effects from their peers (Korf, 2000; Odgers 1998; Ward et al. 1997; Grund et al. 1993; Parker et al 1998). As Odgers (1998) states, young people consider their friends as legitimate authorities in regulating substance use behaviour. As well as providing a legitimate and credible source.
Mp3's, mixing studio, interviews from peers and party people, ...
The evaluation questionaire asked for the opinion of partypeople about the CD and if this CD could have influence on their behaviour.
The target audience overwhelmingly liked the concept of mixing drug and alcohol information over dance music. 38% strongly agree and 19% agree that they are more likely to listen to the C.D than read a pamphlet; This is in line with feedback we receive onsite at parties when we talk to people about flyers, pamphlets etc and they express nonchalance at the majority of printed resources. 33%agree, 10% strongly agree that would actually discuss this resource with friends; this is key to the dissemination of information throughout the subculture and the normalisation of harm reduction discussion and debate. A massive 40% of people surveyed reported that listening to the Party Smart C.D would affect the way they acted at parties with only 10% disagreeing. 70% reported a change in their knowledge and perception of harm reduction generally. Overall we are very pleased with the theory and practice of the Party Smart C.D.