Based on an American concept called Server Intervention, Host Responsibility outlines a broad set of strategies designed to help create safer drinking environments. Substantial international research indicates that well-managed drinking environments assist drinkers to make responsible decisions about their drinking and subsequent behaviour. ALAC (the ALcohol Advisary Council of New Zealand) started the intervention in the 1990s. In 2003, Host Responsibility got more attention for the prevent of intoxication and its associated problems, utilising a number of strategies aimed at creating safer drinking environments. Host responsibility includes mass media campaigns, resource development and training programmes. Evaluations show the practice is effective if the rules are enforced.